This guide is designed to help you develop and aggregate appropriate, relevant content for Furman University's web presence. Its primary focus is the main public-facing website. It comprises relevant guidelines from a variety of resources and recommendations:

  • Wired Style, Hale and Scanlon
  • Chicago Manual of Style, 15th edition
  • Letting Go of the Words, 1st edition
  • Content Rules, Handley and Chapman
  • Hodges' Harbrace College Handbook, 10th edition
  • Webster's New World Dictionary

Apply these guidelines to ensure all content upholds the promise of your message architecture and that of a professional brand: it should be consistent, clear, and appropriate for your target audience. This page will help you develop a more relevant and functional user experience for prospective students, faculty, and members of the Furman communityand the broader community in which it thrives.

Message architecture

Consider these communication goals as you determine the overall voice, focus, and structure of your content. Review Furman's message architecture.


Style refers to the mechanics of construction. It includes grammar and usage. Review our style guidelines.


Tone refers to the overall manner of expression, comprising messaging, voice, tense, and diction. Understand Furman's tone.

Web writing 101

Writing for the web isn't the same as writing for other mediums. You'll need to provide clear, consistent, and appropriate content that will help users navigate your site and find what they're looking for. Write for the web.

Downloadable guide

Want to print a copy of our guide? Download our web editorial style guide as a PDF.

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