• Manager of Public and Community Relations, Greenville Hospital System

Robyn Zimmerman has worked in broadcast journalism for 20 years in Spartanburg and Tucson, Arizona, and for South Carolina ETV. She also directed communication departments and served as spokesperson for several state agencies. She was appointed to serve as press secretary for Governor David Beasley in 1995. She currently is the manager of Public and Community Relations for the Greenville Hospital System, where she oversees all internal and external media and community relations. She is an adjunct professor at Furman where she teaches advocacy and organizational communications. She holds a B.A. in speech from Florida State University and an M.A. in communications from the University of Michigan. Zimmerman's areas of expertise are media relations, public speaking, and business and organizational communications.

Title Description

Effective Media Relations

In today’s technologically advanced society, the media is playing an ever-increasing role in creating a positive or negative image for an organization. It is not enough for the CEO and the public relations director to understand the significant impact the media has on their company; they must master the skills necessary for effective communication. Whether in a crisis or in a proactive effort to improve the image of the organization, knowing how to present the information via the news media is essential for community understanding and support. In this workshop, you will learn how to be interviewed by both the print news media and television, find techniques that maximize the good news and turn the bad news around for your benefit, and manage the media so that it does not manage you.

University of Michigan
Florida State University

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