• Manager of Public and Community Relations, Greenville Hospital System
  •  
  •  
  •  
  •  

Robyn Zimmerman has worked in broadcast journalism for 20 years in Spartanburg and Tucson, Arizona, and for South Carolina ETV. She also directed communication departments and served as spokesperson for several state agencies. She was appointed to serve as press secretary for Governor David Beasley in 1995. She currently is the manager of Public and Community Relations for the Greenville Hospital System, where she oversees all internal and external media and community relations. She is an adjunct professor at Furman where she teaches advocacy and organizational communications. She holds a B.A. in speech from Florida State University and an M.A. in communications from the University of Michigan. Zimmerman's areas of expertise are media relations, public speaking, and business and organizational communications.

Title Description

Effective Media Relations

In today’s technologically advanced society, the media is playing an ever-increasing role in creating a positive or negative image for an organization. It is not enough for the CEO and the public relations director to understand the significant impact the media has on their company; they must master the skills necessary for effective communication. Whether in a crisis or in a proactive effort to improve the image of the organization, knowing how to present the information via the news media is essential for community understanding and support. In this workshop, you will learn how to be interviewed by both the print news media and television, find techniques that maximize the good news and turn the bad news around for your benefit, and manage the media so that it does not manage you.

Education
M.A.
University of Michigan
B.A.
Florida State University

Connect with Admission

Furman University is one of the nation's premier undergraduate liberal arts colleges. We offer outstanding academics, opportunities for a broad range of talented students with a passion for learning, a robust arts program, and NCAA Division I athletics.

Want more information about the admission process at Furman?

Contact us

Once you see our campus, making the right college decision will be so much easier.

Plan a visit

Undergraduate Evening Studies provides adults the opportunity to receive an education from one of the premier liberal arts universities in the nation.

Whether you are starting or continuing your education, or have been away from the classroom for a few months or several years, our program provides many services to assist you with accomplishing your educational and professional goals.

Apply now

Our graduate studies program is designed for the professional educator.

We know the challenges teachers and administrators face every day, and we are committed to helping you become a leader within your school system or district.

Apply now
  • 50th Anniversary of Desegregation at Furman
  • Furman University