Assistant Professor of Business, Business and Accounting

Hipp Hall 201G

  • Current disciplinary research interests
      • Human behavior/performance and motivating variables
      • Consumer behavior/consumer psychology
      • Feedback systems and metrics
      • Human Capital Management/Corporate Social Responsibility
  • Interest in connecting sustainability to research

      Explore applications of principles of behavior to pillars of sustainability

  • Center-funded research projects

      Greenwashing: A Trend Analysis of "Green" Products and Retail Practices

      The purpose of the research is to explore the role of retailer point-of-purchase advertising functions on the purchase of "green" products. The research agenda will explore various categories of consumer goods sold in the South Carolina Upstate region to review promotional strategies and identify any occurrence of greenwashing. The impact of products using labels with or without verifiable evidence of "greenness" will be assessed. Implications for consumers,manufacturers, and suppliers involved in such labeling practices and consumer demand of goods will be discussed. The proposed study will advance knowledge in a variety of fields, including marketing, economics, psychology, and sustainability science, fostering subsequent future research in those complementary areas.

  • Sustainability courses taught
      • BUS-381: Organizational Performance & Behavior Analysis
      • BUS-320: Marketing Principles
      • FYS: ManagementĀ  Literacy: Perils in Numbers and in People
      • EES-240: Human Systems

Connect with Admission

Furman is one of the nation's premier liberal arts and sciences universities. We offer our students The Furman Advantageā€”an over-arching approach to education that promises every student a four-year personalized pathway, a team of advisors and mentors, and the opportunity for an engaged learning experience that is tracked and integrated with the students' academic and professional goals.

Want more information about the admission process at Furman?

Contact us

Once you see our campus, making the right college decision will be so much easier.

Plan a visit

Undergraduate Evening Studies provides adults the opportunity to receive an education from one of the premier liberal arts universities in the nation.

Whether you are starting or continuing your education, or have been away from the classroom for a few months or several years, our program provides many services to assist you with accomplishing your educational and professional goals.

Apply now

Our graduate studies program is designed for the professional educator.

We know the challenges teachers and administrators face every day, and we are committed to helping you become a leader within your school system or district.

Apply now
  • Furman University