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Psychology

Watson's Career in Advertising

Watson was very upset to be excluded from academic psychology following the scandal that led to his resignation at Hopkins.  He moved with his new wife to New York and took a job with the J. Walter Thompson advertising agency.  Watson studied advertising and how it motivates people's purchasing.  In 1935, Watson switched jobs to become an advertising executive at the William Esty Company where he remained until his retirement in 1945. 

The picture is of Watson in 1936.

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