Research Opportunities Furman University


summer research fellowship

As a business or accounting major, you will have the opportunity to work with our faculty on real-world problems. We explore the most complex issues impacting every business, ranging from accountability and leadership to globalization and sustainability.

You will be engaged in real research. That means your work will not be relegated to the most remedial task. Instead, you'll have an opportunity to attend conferences and present your own research. Some of our students have even co-authored research papers that have appeared in journals like The Psychological Record and The International Journal of Sustainability in Higher Education.

If you decide to conduct research with our faculty, be sure to apply to Summer Research Fellowship. It is one of the few programs in the country that directly funds student internships, offering competitive fellowships to our students.

Read on to see what some of our student research fellows have done.

LiveWell greenville

Backgrounds or experiences can influence consumer decision-making during point-of-purchase.  The purpose of this study was to determine whether increased availability and point-of-purchase promotion of healthy concession food options influenced consumer acceptance at county-owned waterparks.  Weekly sales data for each healthy concession option and all concession options were collected during the comparison season and in each intervention season.  Consumer selection of healthy food options was assessed by analyzing sales data. 

Findings indicate increased availability and point-of-purchase promotion of healthy menu options may positively influence consumer acceptance.  Sustained acceptance of healthy menu options for three years is promising, but additional methods may be warranted to further increase consumer acceptance of healthier food options.  Consumer behavior analysis applications may help support marketing practices. 

antecedent stimuli to donor behavior:  a component analysis of nonprofit donor campaign

This research features a community-based project with an Upstate nonprofit organization.  A component analysis of the nonprofit’s donor campaign advertising materials was conducted.  The purpose of the study was to conduct an internal assurance check of the nonprofit’s communication materials with potential donors, examining the use of specific language/images found in the materials to be aligned with the organization’s current mission and objectives.  In essence, this research is the first step in being able to find out what materials and phrases the non-profit can use to increase donors and retain past donors. ​

Automotive foreign direct investment in the united states:  an updated analysis

This research builds on a previous study by analyzing the growth and development of automotive "foreign direct investment" in the U.S. since 2011.  Utilizing secondary data and interviews, the study seeks to provide insight relating to the follow issues:  plant expansion and vehicle production growth; impact on regional supply chains; sales relating to both domestic and foreign markets; economic impact to cities, states, and regions; competitive positioning of manufactured vehicles including performance and quality; and the impact of the plant on additional nonautomotive state and regional economic development. The research also seeks to understand the major issues facing foreign firms currently manufacturing on U.S. soil.

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