To enhance and complement the Business Block experience, Furman University and the Department of Business &  Accounting created the Joe and Diana Hurley Finance and Business Analytics Lab, providing students hands-on, real-time training with "big data" in business analytics for a variety of applications—finance, marketing, health care, real estate, insurance, risk management, government, and supply chain management. Students not only have access to the data, but also they will learn how to interpret it in order to make thoughtful business decisions.

Our accounting program also benefits from being able to access the real-time data in the Accounting Information Systems course and Auditing course.  Accounting Information Systems uses the lab's accounting, data modeling, and application development softwares, while Auditing uses the analytics and financial data software.

In addition, the lab's video conferencing capabilities connect students with business executives, instructors, and leaders all over the world. Students have the opportunity to seek advice about the data they are studying as well as having the chance to ask broader questions regarding current events and pressing issues in the business world.

This facility is available for non-business majors as well and used in non-major courses such as Personal Finance and Perspectives on Business.

"All students at Furman will have the opportunity to work in the lab and with the data platforms available to us," says Thomas Smythe, Ph.D., John D. Hollingsworth Professor of Business Administration. "A communications studies major, for example, may take a marketing course that uses the lab to determine how online ads can be better targeted to designated audiences. Access to the lab will not be limited to business majors, and that's what makes it unique and true to a liberal arts education."

Support the Joe and Diana Hurley Finance and Business Analytics Lab. For information about corporate and individual naming opportunities, contact Tricia Carswell at or 615-642-9387. ​​​​​​​​​​​​​​​​

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