Dr. Robert L. Underwood
Department of Business and Accounting
Ph.D., Marketing Virginia Polytechnic Institute & State University
(Virginia Tech), 1996
Minor: Social Psychology
MBA University of Alabama, 1985
Concentration: International Marketing
B.S., Accounting University of Alabama, 1983
Professor Underwood joined Furman University in August 2006, having taught in the business schools at Bradley University and the University of Alabama-Birmingham (UAB). Professor Underwood has published in a wide variety of journals including the American Journal of Health Promotion, Annual Advances in Business Cases, Case Research Journal, Journal for Advancement in Marketing Education, Journal of Marketing Communications, Journal of Marketing Theory and Practice, Journal of Product and Brand Management and Social Indicators Research. Professor Underwood currently serves on the editorial board of the Journal of Marketing Theory and Practice.
Professor Underwood's current research program focuses on issues concerning globalization and international trade, sustainable development, and building and maximizing brands in the marketplace. Over the past 15 years, he has taught in the areas of Consumer Behavior, Integrated Marketing Communication, International Marketing, Marketing Principles and Strategic Marketing Management.
Professor Underwood is happily joined at Furman with his wife of 24 years, Tina, and his two daughters Madison (14) and Hannah (11). When not working at Furman, you can find Professor Underwood either exploring the nearby Appalachian mountains with his girls, continuing his eternal but futile quest to break 80 on the local golf courses, or blissfully listening to the sweet sounds of the Allman Brothers Band.